Avolus

THE BRIEF

Avolus came to me in early 2008 through a reccomendation, requiring someone to take over the management of 2 sites from an errant developer. This continued until late in 2008 when it was realised that the 2 sites desperately needed a visual and structural makeover to ensure the maximum number of conversions for the company.

The main goal for the site is to drive traffic towards making a form based enquiry allowing Avolus to contact the client directly to initiate a transaction.
The secondary goals are to provide a stylish, multilingual online brochure that reflects the image of the company through information, marketing material and also the display of aircrafts for sale through the brokerage side of the site.

THE SOLUTION

For the design of the site I used a Japanese designer, Takashi Irie who I felt was best suited to the look and feel required by Avolus.
Once the design concept had been decided I built a custom site using a combination of XHTML/CSS/PHP/JQuery.
The enitre site had to be easily adaptable into any language with the initial langauges being English, French, German & Russian, therefore form an early stage every text element of the site and content was clearly separated form the design, allowing the simple editing of text files to control every single aspect of the interface.

For the forms we chose to use ShadowBox style overlays to ensure that maximum user attention and also facilitate the required form elements that we preferred not have present on every page.

The aesthic was then further enchanced through the use of a rotating image banner that utilized some stunning stock photography owned by Avolus, and setup to serve page dependant relevent images.

All of the content was authored with SEO and keyword analysis paramount, however to support this the site was built in a highly compliant manner, utilizing semantics and clean well structured code throughout.

THE FUTURE

Although the private aircraft charter industry is suffering in the current economic climate, Avolus continues to thrive through careful use of promotions which are easily manageable through the site, coupled with excellent SEO, Keyword marketing and analytics ensuring maximum visitor conversion.

www.avolus.com