Latitude Group
THE BRIEF
Approached by an agency needing a WordPress specialist I was asked to develop this site for one of the leading SEO specialists Latitude Group which functioned and conformed to strict rules regarding content structure and presentation.
THE SOLUTION
WordPress has often been put down by SEO agencies with regards to its seo compliancy so it was a most pleasant surprise to learn that Latitude Group, one of the leading companies in this field would like a WP powered site.
All of the design and PM was handled by the agency Vivid Image allowing me to develop purely to spec which was to be a pain free task.
As we all know nothing is ever as easy as first expected, but having overcome any hurdles and learning more about using Wordpress on an IIS server, the development process actually ended up being a pleasure as the site took shape.
We imported large amounts of data from their old Expression Engine powered site, and utilized jQuery to provide an intuitive graphically rich browsing experience.
“As a leading digital marketing agency, our website has to reflect our ability in SEO and online marketing. We also wanted to have our website and blog integrated within the same CMS. We tested several CMSs but Wordpress was clearly ahead because of its flexible structure, its native SEO features and the numerous SEO plugins available. Latitude Group really challenged Marcus and VI but they had a solution for everything we asked them to do”.
Thibaut Pfeiffer
Latitude Group
THE FUTURE
The site is now live and the client is very pleased with the result. Check it out for yourself at www.latitudegroup.com