Less Mosquito

THE BRIEF

incognito have the rare claim of being a client I approached. One Sunday morning I stumbled across an article on their mosquito repellent in The Sunday Telegraph and after viewing their site realised that they had a fantastic product, but their site lacked any form of SEO or proper content structure and their e-commerce solution was dated and clunky.

THE SOLUTION

Initially Mog Machine produced an SEO compliant re-build of the current site, we bought their commerce into line, added PayPal tracking, Google Analytics and setup domain, emails and hosting to give the small startup business the best value for money and chance of succeeding in the marketplace.

We continued to be involved providing consultancy on everything from best web practices and marketing solutions to managing everyday macintosh tasks such as order logging, optimization and distribution of marketing material and more.

incognito grew from strength to strength and then in early 2008 after adding more products to their line it became apparent that a new site would need to be built to manage the products, and wealth of mosquito information being built up.

As the business was still a 2 man operation with limited financial resources we decided on WordPress as the main CMS for the site accompanied by the WPe-commerce online shopping solution, both offering a cost effective, customizable, open-source solution.
The site design was put out to tender as a design competition at the university i was lecturing and the winner contributed to the look and feel allowing the client to come away with a ‘designed’ site at a fraction of the cost. This competition method for the design proved to service the clients needs and has continued to be deployed (albeit now using international candidates from around the world) by us for many future projects.

“We are so grateful to have Marcus as our webmaster and we very much consider him part of our team.  His commitment is second to none and no request ever goes unanswered.  He works really hard on our projects, is totally reliable and still manages to be kind and patient even when we change our mind for the 100th time!  Quite simply, he’s the best.”

Patricia Carter – incognito/lessmosquito.com – 2007-2009

THE FUTURE

The company continues to grow and flourish, having now got their products distributed throughout the UK and worldwide in stores from Harrods, Holland & Barrett, Fresh & Wild and many many more (see full stockists list) and all the time adding new products to their catalogue whilst continuing to exhibit in ethically aware shows and venues throughout the country.

It is only a matter of time before the dream of international distribution becomes a reality and the business grows more, and we will be proud to support incognito through this time and continue to provide the same level of service to one of our most loyal clients.

www.lessmosquito.com