Not Just Jugs
Not Just Jugs, the sometimes humorous name given to a less humorous commodity, tableware. More than just tableware this is the commerce arm of an already existing client wishing to covertly branch out into the public commerce sector from behind the guise of a completely new brand.
Stepping into the unknown a little in terms of sector reach and marketing costs and the maintaining of a low level of these became the objective, and although the product catalogue was at a sufficient size to warrant a solution such as Magento, the personal admin side of the running of this ate and an already existent familiarity with the WordPress platform let the envelopment team to opt to really push the boundaries of what Shopp could do.
The site is now live and the objective now falls with SEO and marketing as we start with a blank slate and implement strategies to enable us to reach as large an audience as possible and more than justify the clients investment and trust.
