The DRH Collection

THE BRIEF

I was introduced to The DRH Collection at the end of 2007 as they were in need of a new website.
They distribute throughout the UK and Europe high quality glassware and ceramics, supplying primarily, the middle to top end of the retail and hotel/restaurant markets.

Although not offering online commerce and not wishing to due to the wholsesale nature of the business, it was imperative to be able to showcase in detail their entire extensive product catalogue online with all of the trappings of a commerce site, just without the ‘Buy Now’ button.

THE SOLUTION

As the client requested to keep the budget down, yet also have full CMS control over the content the optimum solution was WordPress, which although originally aimed at publishing, suited the structure and categorization of their product catalogue.

Cross product promotion and the clear presentation of product images is always of key importance for such a solution so to support product viewing we created JQuery image viewers for products, heavily utilized tagging and cross tag functionality and finally fully optimized the site for SEO compliancy.

THE FUTURE

As the client has continued to maintain the site with very further requests or bugs for us to fulfill we see this as a testament to the sucess and ease of use of the chosen CMS. Traffic for the site has also been monitored and showed a significant increase over the last year.

We continue to work with The DRH Collection on web updates, future technologies and media consultancy.

www.thedrhcollection.com

Before using Mogmachine our web presence was pitiful, as it was nothing more than a front page with some basic (and quite often out of date) text. However Marcus has turned it into something to be truly proud of and it is now used daily as a sales tool. It is also not just a generic website as so many others are, it has been personalised around us, and it is always very easy to add new parts, or equally remove things from the website which we feel may have become redundant or could be upgraded.

The service that Marcus provides is also excellent and whenever any issues or questions arise he is often just an email or phone call away. I would be more than happy to recommend Marcus to any company.

Michael Holmes
The DRH Collection
mholmes@thedrhcollection.com